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Learning Areas: Number, Language
Essential Skills
- Numeracy
- Problem Solving
- Communication
Activity One: Temperatures
Conduct a class survey to find out
the following:
- how many households receive a daily
newspaper
how many households subscribe to or regularly purchase a magazine
Make graphs to show the order of popularity
of newspapers and magazines read by households.
On the weather page of a newspaper,
have each student select five cities from around the world and:
- be able to locate these cities on
a map of the world
- record in graphic form the maximum
and minimum temperatures for a period of a week
- find the average weekly temperature
for each city
- calculate the difference in daily
average temperature between each city and your local town/city
Activity Two:Births and Deaths
Have students calculate the number
of births and deaths recorded in the newspaper during the period of a week. Using
this information, will the circulation district of the newspaper have a negative
or positive population growth over the period of a year? Calculate this figure.
Activity Three: Letters to the Editor
What is the average daily number of
letters to the editor over a period of a week?
Discuss and classify these letters
into categories, eg sport, politics, environment, health … What statements can be
made about what concerns the community most?
What gender (male or female) writes
the most letters to the newspaper?
Is there any obvious correlation between
gender of the writers and the categories of the letters?
Activity Fou:r Magazine Topics
Give out a selection of magazines
to each group for analysis. Introduce the concept of specialist magazines such as
motoring, fashion, travel, computers etc. and have students select a category for
each magazine.
Develop the idea of a 'target audience
for each magazine. Challenge groups to identify the target audiences for their selection
of magazines.
What part does gender play in defining
the target audience?
What part does age play in defining
the target audience?
Activity Five: News/Features/Advertising
Ratios and Relationships
Focus on newspapers and have students
measure and calculate the area of print per page. How many pages are there in the
newspaper.
What area of the newspaper is devoted
to news (include temperature and television/radio info)?
Calculate the area of the newspaper
devoted to advertising. Can the students come up with a ratio of news to advertising?
Have each student calculate the same
ratio between advertising and articles in a magazine of their choice.
Can they find any relationship between
the magazine article and the advertising placed within or near the article? Why do
they think that, in many cases, there is a close relationship?
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