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Introducing Smile Week • What reasons can the students give for the New Zealand Dental Foundation promoting a nationwide ‘Smile Week every year’. • What advantages could calling it Smile Week have over say a ‘Brush Your Teeth Twice a Day Week’? eg
• Discuss the three main messages the Foundation wants to get across eg
Setting the Challenge Each group is challenged to become part of a creative team from an advertising agency employed by the New Zealand Dental Foundation to get the messages of Smile Week across to the younger children in the school. What problems do they think they may have to overcome? eg
Creative Solutions Have each creative team brainstorm solutions for promoting the messages and designing exciting activities during Smile Week. Consider some of the following…
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